Dirtbag, Its what's for dinner

My dad was a visionary. As far back as I remember, he would point out that what most people think of bikers were just dirtbags. The ones you want for customers in a respectable establishment are the professionals, the entertainers, the ones with money.

It probably wasn't an original idea, but its one that Harley-Davidson embraced wholeheartedly. Fortunately or unfortunately, this is the exact demographic that their competition has routinely targeted.

As the cycle of cycling circles back again to where the dirtbags are the majority, or in some cases the only ones left, it remains to be seen whether this was a good long-term strategy.

Things could get interesting.